If you’ve ever had to organise an event, you understand how difficult it can be. You must arrange the itinerary, hire caterers, print and mail invitations, gather RSVPs, and find entertainment for the event, among other things. If you overlook one detail, your event will almost certainly collapse or fail terribly. Rather than pulling out your hair and having sleepless nights, employ a professional event planner and an event planning firm to give professional services and a completely managed event. Check out Island Event Planners for more info.
Using the services of a professional event planner
Understand your event and the people that work with it — Not every event is the same. Some specialise in corporate events, brand management and launch, and even corporate branding for special events, for example. Smaller occasions, such as anniversaries and birthday celebrations, will not be catered by these companies. We propose that you write down exactly what you want before hiring a planner and then begin looking for a suitable event planner.
Always double-check references and reputations — Most event planners and event management companies will be pleased to show you their portfolio. Even if the planner or organisation has a portfolio, they will have a design book that they will be pleased to show you straight away. You should ask for recommendations and call these clients during the first meeting. The only way to check the event planner’s experience and qualifications is to speak with former clients.
Contacts’ network — Good planners have a large network of contacts in the sector. They require this because they must be able to service all of their customers’ needs, which means they must be able to locate anything from A to Z at any given time. Your event planner will be well-known and have extensive experience dealing with emergencies or cancellations if he or she has a lot of industry contacts.
Examine the internet — Good planners will always post their portfolios and events on their website, where you can readily check them out. You can also look for competent local event planners or event management organisations in the Yellow Pages and Trade Directories, in addition to personal or company websites.
Price and creativity — Most event planners charge for their services because creativity comes at a cost. You can, however, simply compare prices and services before deciding on a business for your event.
Firms vs. freelancing – Please keep in mind that freelance or private specialists are just as good as large firms, thus this should have no bearing on your decision.